For centuries, independent practices were the quiet backbone of American healthcare.
Your doctor wasn’t just your doctor — they were your neighbor, your advocate, sometimes even your dinner guest. But in 2025, that’s harder and harder to come by.
Today, centralized, corporate healthcare is accelerating. In 2024, the share of physicians working in independent practices was 42.2%, down 18% from 60.1% 2012.
Rural areas have been hit especially hard, as the total number of physicians has dropped by nearly 2,500 — and total medical practices have shrunk by about 3,300 over the last five years. During the same period, the number of independent practices in rural areas declined by 42%.
Why? Paperwork. Policy. Pressure. Small practices are being squeezed from all sides, leaving little room to actually care for patients.
At Freed, we believe small, independent practices aren’t just worth saving — they’re worth prioritizing.
Our 2025 Clinician Survey paints a clear picture: clinicians are proud of their work, ready for change, and increasingly turning to AI to help them stay independent.
We surveyed 1,000 U.S. clinicians across roles and specialties to better understand:
Clinicians enter medicine to care, not to click. And for the most part, they still love the work itself:
Half of clinicians have already turned to AI. Adoption is not a fringe trend. It’s a mainstream shift.
For small and independent clinics, there’s even more pressure. These clinics often run lean — without IT teams, office managers, or buffer staff to absorb the blows.
When admin demands spike, the burden lands directly on the clinician’s desk and follows them home.
Strained by paperwork and pressure: Small-practice clinicians are acutely aware of the toll:
The human toll of carrying too much:
When time is scarce and burnout is real, tools that give clinicians back even a few hours a week can be the difference between staying and stepping away.
AI isn’t some future fix — it’s already working
Nearly half (48%) of small-practice clinicians already use AI tools, and the results speak for themselves:
When time is scarce and burnout is real, tools that lighten the administrative and mental load can make a difference.
This isn’t just a small-practice problem. Burnout is spreading across the system — and so is the relief with AI.
The system is stretched thin:
And AI is already helping:
Where AI fits in the day-to-day
So, what are clinicians actually using AI for? Not futuristic diagnostics or far-flung predictions. Just practical, daily help in the places it hurts most.
Among adopters, the most common use cases are:
These aren’t bells and whistles. They’re the tedious, time-sucking workflows that chip away at every hour, every visit, every evening.
That’s exactly why they matter.
The barrier to adoption isn’t clinician resistance. Most clinicians are ready for change. The bigger blockers? They’re mostly out of their hands.
The biggest blockers today:
That’s why Freed is investing not just in product, but in partnerships and education — so small practices can adopt the tools they already want to use.
AI’s impact isn’t one-size-fits-all. It varies based on the clinician’s specialty, role, and environment. Here’s how those differences play out.
The story shifts slightly by specialty and setting, but one thing’s clear: the more a clinician is struggling, the more AI can help.
Physicians:
Behavioral-health clinicians:
Community hospitals:
Private practices:
These early patterns point to where AI is already making a difference. But they’re just the beginning.
As more practices adopt and adapt, the use cases will grow, and so will the impact.
Small practices don't need transformation — they need room to breathe.
Here’s what we know:
That’s why Freed exists. We weren’t built for bureaucracy. We’re here to support the clinicians actually doing the work at these small practices.
Our tools are designed for speed and simplicity for even the smallest offices. We’ve already saved over 2.5 million clinician-hours, with the average user reclaiming ~12 minutes per visit.
But the real story isn’t the numbers. It’s what happens when that time comes back: more patients seen without staying late. Fewer nights lost to admin. A little more space to keep going and find joy.
Because when we make care easier to give, we make it easier to stay.
Frequently asked questions from clinicians and medical practitioners.